Get recognition for your B2B expertise
If all this content and conference talk has made you hungry for both knowledge and recognition of your specialist B2B expertise, then see what some leading B2B practitioners say about the new B2B option on our flagship IDM Diplomas.
B2B Barometer Wave 6 is now live! Both client and agency-side marketers are feeling positive about business over the coming year, and say marketing priorities will focus around generating more and better quality leads. Click on infographic for access to full report, slides and background to the survey.
| — | Read this blog by IDM B2B Council member Andy Grant, for his take on the IDM B2B Marketing Conference 2012 |
Just as email has become a ubiquitous business tool, so too will social media in the coming years. Therefore it is imperative that businesses take notice of social. When I first started my digital career at Hyundai back in 1997, I was the only person within the organisation that had an email account and access to the Internet. Gradually over time more people were provided with email and Internet access, and nowadays it’s expected you would have access or you cease to be efficient and effective in your work. Zoe Sands is Head of Digital, EMEA, at Juniper Networks and a member of the IDM Digital Council….
