If all this content and conference talk has made you hungry for both knowledge and recognition of your specialist B2B expertise, then see what some leading B2B practitioners say about the new B2B option on our flagship IDM Diplomas.
B2B Barometer Wave 6 is now live! Both client and agency-side marketers are feeling positive about business over the coming year, and say marketing priorities will focus around generating more and better quality leads. Click on infographic for access to full report, slides and background to the survey.
How essential is it that B2B businesses get social?
Just as email has become a ubiquitous business tool, so too will social media in the coming years. Therefore it is imperative that businesses take notice of social. When I first started my digital career at Hyundai back in 1997, I was the only person within the organisation that had an email account and access to the Internet. Gradually over time more people were provided with email and Internet access, and nowadays it’s expected you would have access or you cease to be efficient and effective in your work. Zoe Sands is Head of Digital, EMEA, at Juniper Networks and a member of the IDM Digital Council….
Brought to you by the IDM, Engage Me
will see leading figures from the world
of B2B marketing deliver a programme
full of insightful and actionable
ideas to help you create a positive
customer experience – and take your
marketing activity to the next level.