Full tweet transcript from Q&A 30 April 2012
Global marketing, Local thinking
This week #CommsChat were joined by IDM B2B Council member, Richard Robinson, Industry Head for B2B at Google, to discuss Global marketing, Local thinking from a B2B perspective – one of the key themes from the upcoming IDM B2B Conference on 24 May. Topics covered: best practice techniques, trends, and predictions for the future.
You can now read the full transcript, but here are few sample tweets to whet your appetite:
@RobinsonRG: If you have local marketers then make sure you are using their skills. Don’t use purely for implementing centralized campaigns #commschat
@BryanFoss: @RobinsonRG #commschat When you write T&Cs its important to highlight which country’s legal system is referred to, for later case claims etc
@LisaHutt: #CommsChat Should companies use their HQ Facebook page or have their own local language version?
@debbiemwilliams: #CommsChat #idmb2b Don’t forget – leverage the knowledge of integrated marketing agencies re international responses to different mediums
@jennycub: Its combination of traditional methods and real-time tehniques that is the future of researching for B2B marketing. #Commschat
@Communicatemag: Whilst, obviously , markets are different, do we exaggerate them? An audience is an audience, a customer a customer? #Commschat