The Institute of Direct and Digital Marketing

Full tweet transcript from Q&A 30 April 2012 Global marketing, Local thinking

This week #CommsChat were joined by IDM B2B Council member, Richard Robinson, Industry Head for B2B at Google, to discuss Global marketing, Local thinking from a B2B perspective – one of the key themes from the upcoming IDM B2B Conference on 24 May. Topics covered: best practice techniques, trends, and predictions for the future.
You can now read the full transcript, but here are few sample tweets to whet your appetite:
@RobinsonRG: If you have local marketers then make sure you are using their skills. Don’t use purely for implementing centralized campaigns #commschat
@BryanFoss: @RobinsonRG #commschat When you write T&Cs its important to highlight which country’s legal system is referred to, for later case claims etc
@LisaHutt: #CommsChat Should companies use their HQ Facebook page or have their own local language version?
@debbiemwilliams: #CommsChat #idmb2b Don’t forget – leverage the knowledge of integrated marketing agencies re international responses to different mediums
@jennycub: Its combination of traditional methods and real-time tehniques that is the future of researching for B2B marketing. #Commschat
@Communicatemag: Whilst, obviously , markets are different, do we exaggerate them? An audience is an audience, a customer a customer? #Commschat

Full tweet transcript from Q&A 30 April 2012

Global marketing, Local thinking

This week #CommsChat were joined by IDM B2B Council member, Richard Robinson, Industry Head for B2B at Google, to discuss Global marketing, Local thinking from a B2B perspective – one of the key themes from the upcoming IDM B2B Conference on 24 May. Topics covered: best practice techniques, trends, and predictions for the future.

You can now read the full transcript, but here are few sample tweets to whet your appetite:

@RobinsonRG: If you have local marketers then make sure you are using their skills. Don’t use purely for implementing centralized campaigns #commschat

@BryanFoss: @RobinsonRG #commschat When you write T&Cs its important to highlight which country’s legal system is referred to, for later case claims etc

@LisaHutt: #CommsChat Should companies use their HQ Facebook page or have their own local language version?

@debbiemwilliams: #CommsChat #idmb2b Don’t forget – leverage the knowledge of integrated marketing agencies re international responses to different mediums

@jennycub: Its combination of traditional methods and real-time tehniques that is the future of researching for B2B marketing. #Commschat

@Communicatemag: Whilst, obviously , markets are different, do we exaggerate them? An audience is an audience, a customer a customer? #Commschat

Join our #CommsChat on 30 April, 8-9pm »

Global marketing; Local thinking Join IDM B2B Council members, led by Richard Robinson, Industry Head for B2B at Google for a live Twitter #CommsChat that explores one of the IDM B2B conference’s main themes: how and why you should consider international cultural differences in your global marketing.

Understanding cultural differences in global research

Blog post by B2B conference speaker, Nick Hague, MD of research specialists B2B International. Nick points to some key considerations when looking at global markets. There’s also a pre-conference Twitter Comms Chat on the topic of Global markets; Local thinking on Monday 30 April at 8pm. Log in to Twitter and follow the #CommsChat tag)